Disciplines
Product Design • UI/UX • Visual Systems
ROLE
Sr. Creative Designer
THE CHALLENGE
Technology can be powerful without being intuitive.
The challenge was to organize information and functionality into an interface that feels clear, approachable, and easy to navigate.
THE APPROACH
I focused on hierarchy, usability, visual consistency, and information organization.
Rather than treating each project as an individual design, I considered the broader experience and how the brand could work as a cohesive system.
The Work
Information Architecture
Organizing content and functionality around the user’s needs.
Interface Design
Creating clear layouts, hierarchy, and interaction patterns.
Visual System
Establishing consistent typography, spacing, iconography, and visual elements.
User Experience
Considering how users move through the product and interact with its functionality.
Short video GIF for FEC screens
Tradeshow shirt and cap design
Newsletter header for NEXUS
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